Mar 14

Introducing BOLD BEAVER

By Robert McKenney Articles 708 Comments »

It has been a while since my last post here. We have been very busy not only looking after our fantastic clients, but preparing to re-organize our business and launch a new brand – BOLD BEAVER.

Bold BeaverFor the last nine months, we have been quietly testing a new integrated approach to online marketing with a few select clients. It is not merely an incremental change from our previous web design and social media projects, it focuses on bringing all of the different components together (website design, SEO, social media, email marketing, analytics, etc.) to focus on bringing more targeted traffic to your site, converting more qualified leads, and ultimately growing your sales.

We are building on the proven Inbound Internet Marketing methodology developed by the great MIT spin-off, HubSpot in Boston, and we are doing it under the new name of the BOLD BEAVER Inbound Digital Marketing Agency.

Does this mean the end of YourSiteOurServer.com? No Way!

YourSiteOurServer will continue to offer domain registration, and website hosting services as its core business. If you have a website design project or web application that you would like help with we will be glad to help you out. But, if you are ready to take your online presence to the next level and leverage the full potential of an integrated digital marketing strategy to significantly grow your business, then come and visit us at BOLD BEAVER to learn more about that.

You will notice some changes to our website over the coming weeks as we finalize the transition. There shouldn’t be any serious disruptions.

Thanks for you continued support of YourSiteOurServer.com and we look forward to introducing you to new opportunities to grow your business with BOLD BEAVER.

Please let us know what you think of the new site’s design. What do you like? What don’t you like? We really want to know.

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Dec 27

Digital media is “trouncing” traditional channels for Gen Y consumers

By Robert McKenney Articles 359 Comments »

Gen-Y Media ConsumptionAfter the baby-boomers, the echo boom of Gen Y (defined as anyone born between 1980-2000) are the largest demographic group in the USA and Canada. According to a new study by L2, digital media is by far the most effective means to reach this group of often affluent consumers. The L2 study was based on an international survey panel of 535 young adults who expect to be earning more than $80,000 per year in the near future. Of key interest to advertisers and marketers, it delved into the implications for luxury marketers looking to connect with prestige-oriented members of this rising generation.

Not surprisingly, Facebook dominates the Gen Y media mix, with 81% using it every day; that’s about twice the proportion who read newspaper content (45%) or watch TV shows (44%) every day.

A solid majority gave social media an important role in their consumer decisions, with sixty-three percent saying that they use social media to engage with brands, and over half said their attitudes toward brands were shaped by Facebook, blogs and online video produced by brands. Over 25% reported using mobile devices to access social media content.

Of special note for online marketers: 45% said they read blogs every day.

Online video is making impressive strides among the Gen Y affluent audience: 42% of the sample group said they watch TV shows online, while 27% watch movies online. It’s no surprise that mobile is playing an increasingly important role in digital marketing, with 13% saying they had watched video on a mobile device in the past 24 hours.

This survey also shows that it is not just new media, when Gen Y consumers view traditional media content, it tends to be via digital channels. For example, 66% of respondents said they read newspaper content online. However, there is considerable variation between media: 71% of respondents said they still read print magazines, compared to just 24% who read magazine content online.

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